Last night’s Mobile Marketing and Advertising Event at the beautiful Liberty Hotel was a blast. Our pictures are up on Flickr and a video of the event is up on Qik.
You can stay up to date on all of our events and news by joining our Yahoo Group.
And thanks once again to Charles River Ventures for their generous sponsorship of the event.
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Mobile advertising: Is it real?
According to the Wall Street Journal, mobile marketers spent $421 million in the US in 2006 (eMarketer). According to the Economist, the global number was $871 million in 2007 (Informa). Who is really spending that kind of money on mobile marketing? Does this mean that mainstream advertisers have embraced the mobile opportunity?
Since Boston is a leader in the mobile advertising space, we are privileged to include some of the most experienced hands in the industry to tell it like it really is. Our lineup so far includes…
Phuc Truong - Managing Director US, Mobile Marketing, Mobext (a division of Havas)
Alan Rambam - Senior VP Fleishman-Hillard and founder NGT group
Chad Stoller - Executive Director, Emerging Platforms, Organic, Inc.
Eswar Priyadarshan - CTO, QuattroWireless
Jeff Ostiguy - VP of Business Development, g8wave
Kent Johnson - Director of Business Operations, ThirdScreen Media (a division of AOL)
Scott Silk - CEO, Action Engine
After the presentations, we’ll have a chance to socialize with fellow MobileMonday’ers over free food and drinks.
Details…
Date: Monday May 5th, 2008 at 7pm
Location: The Liberty Hotel, near Charles MGH. If you haven’t set foot inside this landmark Boston building, it’s worth a look to see how they fit a luxury hotel into an 18th century prison. Here are some photos.
Cost: Free. You can register here.
Food: Free.
Drinks: Yes - Free.
Thanks to MITX for helping us pull together this event.
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Take a gander over the press from a few of Mobile Monday Boston’s Member Companies at CTIA last week. All of this news comes from Boston-area mobile organizations alone. Just a snapshot of one week’s worth of news, it gives a good sense of how active and diverse the Boston mobile community has become.
Ads
AT&T is now supporting mobile visual search from from Mobot. Users can take photos of print ads or products, send it to Mobot via MMS, and advertisers can return targeted digital media.
JumpTap has signed with Fox Mobile and NBC. JumpTap will deliver targeted mobile ads and interactive experiences based on these networks’ popular brands.
Nellymoser announced an upgrade to their mobile services platform with in-app ads, a multi-platform API, and rich widgets.
Voice
Vlingo landed $20m to power voice-enabled search on Yahoo! Mobile.
Nuance Communications announced Voicemail to Text, which transcribes voicemail into text delivered via email or SMS.
Location
uLocate has partnered with NAVTEQ for map data on the WHERE platform and the Buddy Beacon application.
Skyhook Wireless is powering location awareness in Trapster, a new mobile speed trap alert app.
Apps & Services
ANAM Mobile announced SMS Money Transfer which will allow anyone to transfer money to their friends and family via SMS.
211-me has released a mobile application for digital business cards.
Skycore has developed a tool that converts RSS to MSS, enabling the delivery of dynamic multimedia feeds (not just plain old text).
Unique
Sun is cozying up to Canonical’s Ubuntu Linux.
Tatara last week made a series of announcements around their efforts in the femtocell space. Deals with both NETGEAR and AirWalk signal their progress towards affordable and easily converged femotcell services.
Awards
AlwaysOn named MoMo member companies JumpTap, Mobicious, MocoSpace, Quattro Wireless, uLocate, and Vlingo among the Northeast Top 100 Private Companies.
Please let us know what’s missing in the comments. And to join us as a Member Company and be included in posts like this, send us an email at info / at / momoboston.com.
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Mobile Monday Boston had a blast last night at the Apple Store. We learned a thing or two about the iPhone SDK and open source from Jonathan Zdziarski, and Boston-area mobile companies and developers demoed their iPhone apps.
Read more about Mobile Monday, the current mobile community in Boston, and the iPhone over at Xconomy and the Onda.
And check out photos from the event in the momboston Flickr group.
You can check some videos from the event here and here (audio not perfect!)
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Please join Mobile Monday Boston on Monday, March 24th at the Apple Store in the Cambridge side Galleria for the iPhone SDK Party.
Registration is now open!
Event Details:
If you are interested in demoing your iPhone app at the event, please contact us at info @ momoboston . com today.
When: Monday, March 24th at 7:00PM, RSVP
Cost: Free! Thanks to sponsors Skyhook Wireless, Bain Capital Ventures, and uLocate Communications.
Main event: Apple Store
Cambridgeside Galleria (Lechmere stop on the Green Line)
100 Cambridgeside Pl, Cambridge
After-party: Dante, in the Royal Sonesta across the street from Cambridgeside
5 Cambridge Pkwy
Royal Sonesta Hotel, Cambridge
The Mobile Monday Boston Team
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There are less than 25 days until MobileCampBoston - register now
What: MobileCampBoston
When: Saturday, March 15, 2008, 9AM-5PM. Registration will start at 8:30 AM
Where: MIT
Building E51 (Tang Center)
70 Memorial Drive
Cambridge, MA 02139-4307
Time is running out for you to register for MobileCampBoston, the event where area developers, companies, marketers and pundits will meet, discuss, and share ideas on all things mobile. We limited to around 100 participants, so sign up now!
MobileCampBoston is an un-conference. Unlike a conventional conference where discussions and panels are arranged beforehand, MobileCampBoston lets everyone decide what will be discussed that day. You can expect to see discussions around:
For more information and updates, go to the MobileCampBoston website. To register, just use the registration page
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We had a great meeting at Nokia Research Center. We wanted to thanks Nokia and all the speakers for the great presentations and also we wanted to thank to all the attendees. If you attend the meeting and you took pictures please posted them on the Flick group.
We are planning next meeting for March, so stay tuned for more information in the coming weeks.
Also we want to congratulate SnapMyLife to be one of the finalist for the Mobile Monday Peer Award taking place next Monday February 11th at Mobile World Congress.
One last information, March 15th there will be the Mobile Boot Camp, more information here on the site for registration and location.
The Mobile Monday Boston team
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Mobile Monday Boston next event will be held at Nokia Research Center (NRC) Cambridge on February 4th at 7PM.
The meeting is SOLD OUT !!!
If you did register but you cannot attend please unregister so that others can register.
Theme: Research at Nokia Cambridge
IMPORTANT NOTICE: You will need a photo ID to be admitted into the Nokia facility. Security prefers government IDs (drivers license, passport, …) but they will accept student IDs for registered participants.
Thanks
Mobile Monday Boston team.
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Mobile Monday Boston next event will be held at Nokia Research Center (NRC) Cambridge on February 4th at 7PM. (RSVP is required)
The meeting will feature presentations about several NRC research projects. These projects are collaborations between Nokia and MIT CSAIL. NRC Cambridge is across-disciplinary research organization whose charter is to bring new ideas into Nokia. The Cambridge group consists of approximately 20 Nokia researchers, investigating all aspects of mobile phones and services, from computer and network architecture to user interfaces. The NRC will provide appetizers, coffee, tea, juice and soda!!
Who: anyone interested in Mobile technologies
When: February 4th at 7PM
Where: Nokia Research Center (directions)
3 Cambridge Center
2nd Floor,
Cambridge, MA 02142
RSVP: Due to limited space (70 seats) RSVP is required.
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The Mobile Monday Boston team wish everyone happy holidays !
We wanted to thanks all the members, attendees and companies who partecipated to the meetings and presentations during 2007. We are looking forward to 2008 and we are planning the Mobile Monday Boston 2008 meeting season, so stay tuned for more information in the coming weeks.
Thanks
Mobile Monday Boston team
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