Mobile Monday Boston

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Mobile Marketing and Advertising (May 5th)

Mobile advertising: Is it real?

Registration is now open.

According to the Wall Street Journal, mobile marketers spent $421 million in the US in 2006 (eMarketer). According to the Economist, the global number was $871 million in 2007 (Informa). Who is really spending that kind of money on mobile marketing? Does this mean that mainstream advertisers have embraced the mobile opportunity?

Since Boston is a leader in the mobile advertising space, we are privileged to include some of the most experienced hands in the industry to tell it like it really is. Our lineup so far includes…

Phuc Truong – Managing Director US, Mobile Marketing, Mobext (a division of Havas)
Alan Rambam – Senior VP Fleishman-Hillard and founder NGT group
Chad Stoller – Executive Director, Emerging Platforms, Organic, Inc.
Eswar Priyadarshan – CTO, QuattroWireless
Jeff Ostiguy – VP of Business Development, g8wave
Kent Johnson – Director of Business Operations, ThirdScreen Media (a division of AOL)
Scott Silk – CEO, Action Engine

After the presentations, we’ll have a chance to socialize with fellow MobileMonday’ers over free food and drinks.

Details…

Date: Monday May 5th, 2008 at 7pm

Location: The Liberty Hotel, near Charles MGH. If you haven’t set foot inside this landmark Boston building, it’s worth a look to see how they fit a luxury hotel into an 18th century prison. Here are some photos.
Cost: Free. You can register here.

Food: Free.

Drinks: Yes – Free.

Thanks to MITX for helping us pull together this event.

MoMo Boston CTIA Week Roundup

Take a gander over the press from a few of Mobile Monday Boston’s Member Companies at CTIA last week. All of this news comes from Boston-area mobile organizations alone. Just a snapshot of one week’s worth of news, it gives a good sense of how active and diverse the Boston mobile community has become.

Ads
AT&T is now supporting mobile visual search from from Mobot. Users can take photos of print ads or products, send it to Mobot via MMS, and advertisers can return targeted digital media.

JumpTap has signed with Fox Mobile and NBC. JumpTap will deliver targeted mobile ads and interactive experiences based on these networks’ popular brands.

Nellymoser announced an upgrade to their mobile services platform with in-app ads, a multi-platform API, and rich widgets.

Voice
Vlingo landed $20m to power voice-enabled search on Yahoo! Mobile.

Nuance Communications announced Voicemail to Text, which transcribes voicemail into text delivered via email or SMS.

Location
uLocate has partnered with NAVTEQ for map data on the WHERE platform and the Buddy Beacon application.

Skyhook Wireless is powering location awareness in Trapster, a new mobile speed trap alert app.

Apps & Services
ANAM Mobile announced SMS Money Transfer which will allow anyone to transfer money to their friends and family via SMS.

211-me has released a mobile application for digital business cards.

Skycore has developed a tool that converts RSS to MSS, enabling the delivery of dynamic multimedia feeds (not just plain old text).

Unique
Sun is cozying up to Canonical’s Ubuntu Linux.

Tatara last week made a series of announcements around their efforts in the femtocell space. Deals with both NETGEAR and AirWalk signal their progress towards affordable and easily converged femotcell services.

Awards
AlwaysOn named MoMo member companies JumpTap, Mobicious, MocoSpace, Quattro Wireless, uLocate, and Vlingo among the Northeast Top 100 Private Companies.

Please let us know what’s missing in the comments. And to join us as a Member Company and be included in posts like this, send us an email at info / at / momoboston.com.