Mobile advertising: Is it real?

Registration is now open.

According to the Wall Street Journal, mobile marketers spent $421 million in the US in 2006 (eMarketer). According to the Economist, the global number was $871 million in 2007 (Informa). Who is really spending that kind of money on mobile marketing? Does this mean that mainstream advertisers have embraced the mobile opportunity?

Since Boston is a leader in the mobile advertising space, we are privileged to include some of the most experienced hands in the industry to tell it like it really is. Our lineup so far includes…

Phuc Truong - Managing Director US, Mobile Marketing, Mobext (a division of Havas)
Alan Rambam - Senior VP Fleishman-Hillard and founder NGT group
Chad Stoller - Executive Director, Emerging Platforms, Organic, Inc.
Eswar Priyadarshan - CTO, QuattroWireless
Jeff Ostiguy - VP of Business Development, g8wave
Kent Johnson - Director of Business Operations, ThirdScreen Media (a division of AOL)
Scott Silk - CEO, Action Engine

After the presentations, we’ll have a chance to socialize with fellow MobileMonday’ers over free food and drinks.

Details…

Date: Monday May 5th, 2008 at 7pm

Location: The Liberty Hotel, near Charles MGH. If you haven’t set foot inside this landmark Boston building, it’s worth a look to see how they fit a luxury hotel into an 18th century prison. Here are some photos.
Cost: Free. You can register here.

Food: Free.

Drinks: Yes - Free.

Thanks to MITX for helping us pull together this event.

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