Mobile Monday Boston

Mobile in Boston

A view on the Quattro Wireless acquisition

  • Home
  • Mobile
  • A view on the Quattro Wireless acquisition

Jeff is a guest blogger for Mobile Monday. He is the former CEO of m-Qube and Managing Director at Bain Capital Ventures.

Of course the Apple acquisition of Quattro Wireless is fantastic news for the Quattro team and its investors, but behind the headlines there is more worth noting. Over the past 5 years there have been countless number of mobile marketing/ mobile advertising companies created but few have been nearly as successful as Quattro. While there is always a bit of luck involved, Quattro had the team to be successful.

It always starts with team, and the Quattro folks are a super high quality bunch. Yes, the founders Eswar Priyadarshan, Andy Miller and Lars Albright are each rock star entrepreneurs, but it goes much deeper. A great senior team is able to recruit amazing talent all around them and the Quattro group is first rate across the board. From engineering to operations, from marketing and sales to product management to administration, the team is deep on domain expertise, driven to succeed and knows their disciplines. Together they knew the wireless ecosystem, had relationships to make progress quickly and equally importantly were skilled at executing in an entrepreneurial fashion.

Great teams are able to shake and bake, move left and right and find the opportunity. Like many successful startups, the final recipe for success is not usually where the company started. Quattro began with an idea to help carriers monetize their inventory with mobile advertising and quickly realized that serving the needs of tier one publishers with a combination of technology and sales would be a better model. The team had their eyes wide open, and like a good running back, saw a hole on the playing field and ran through it.

Being good is not enough, entrepreneurs need to be aggressive. I had the pleasure of working with many of the Quattro team during their previous successful business at m-Qube. These guys know how to get it done and go hard at making it happen. There has been great personal sacrifice made in the name of business accomplishment. In this competitive world, there is always competition ready to step up if you let your guard down. The Quattro team took the lead and never looked backed. They ran harder and smarter then the competition and deserve the victory that they achieved.

Cheers to the Quattro team! Congratulations to its investors who deserve much credit for believing early in the Quattro team and giving them the financial and board support needed to win. And congratulations to another successful wireless win for Boston. Quattro joins the ranks of companies like Starent, Airvana, Third Screen, Enpocket, m-Qube and of course many others. Let’s lift a glass to the Quattro gang for helping to keep Boston a hot spot for emerging wireless businesses. Hopefully companies like JumpTap, uLocate, Rave and Skyhook Wireless and others are right behind them.

Jeff Glass is a Managing Director at Bain Capital Ventures where he focuses on early stage internet and wireless investments. He previously served as President & CEO of m-Qube, where he was responsible for the $250 million acquisition of m-Qube by VeriSign in 2006. Jeff has been voted Ernst & Young “Entrepreneur of the Year” in New England and named to Boston Business Journal’s “40 under 40” list. Prior to m-Qube, Jeff was the co-founder of a number of other successful companies across internet, media and direct marketing. He has an MBA from Harvard Business School and a BA from Amherst College.

About

View all posts by
  • Michael Campbell

    So what does the Quattro acquisition signal to the rest of the emerging mobile/wireless businesses? Is this a surprise in terms of the future acquirers and consolidators in the market?

  • Michael Campbell

    So what does the Quattro acquisition signal to the rest of the emerging mobile/wireless businesses? Is this a surprise in terms of the future acquirers and consolidators in the market?

  • Well said!

  • Well said!

  • Matt Gross

    Good question. My own thought is that the speed and size of this acquisition, and the brand name of the acquiring company, bodes very well for other Boston mobile companies.

  • Matt Gross

    Good question. My own thought is that the speed and size of this acquisition, and the brand name of the acquiring company, bodes very well for other Boston mobile companies.

  • Success breeds success. Boston is definitely on the map in mobile!

  • Success breeds success. Boston is definitely on the map in mobile!