Update: Watch the video recording of the event.
For such a small device, mobile sure produces a lot of data. These large data sets can be used for a variety of applications such as advertising, content targeting, and recommendations just to name a few. The difficult part is how to store and manage that data and data signals as part of the decision logic. And remember not all data is good data, so understanding data signals is the key to being successful.
Come see some of Boston’s mobile data experts and get a glimpse into how they capture, manage, and leverage mobile data within their business.
Note: There will be limited space at this technical Mobile Monday Labs event, registration is required.
Introduction and background: Bob Hammond, Jumptap
Client Side data capture and transmission, data types and use: Grant Stratemeyer, Celtra
Server Side data storage, cleansing, ETL, and data uses: Adam Markey, Dataxu
Analytics, data storage and ETL, and presentation methods: Henry Cipolla, Localytics
6pm – Doors open for networking
7pm – Begin formal event
8:15 till close – Networking
Jumptap is located in the Innovation District / Seaport.
MBTA: Walk from South Station (Red Line, Commuter Rail, Amtrak) or take the Silver Line.
Parking: There is some on-street parking.
Jumptap is generously hosting this event at their offices
With support from Winter Wyman