Mobile Monday and Women in Wireless are teaming up to provide an evening event about the expanding role of mobile advertising and marketing.
As mobile marketing continues to gain prominence in the marketing industry, there now are a broad range of options including banner ads, in application advertising, rich media and video ad units, rewards advertising, gaming strategies, loyalty programs, QR codes and more.
We’ll hear from brands that have been willing to experiment to see what approaches work best for their target markets.
Jonathan Stephen, Head of Mobile & Emerging Technologies, JetBlue
Nick Bogovich, Executive Director, Mobile, GSN Games
Gabriella Buerman, Mobile Product Marketing Manager, Rue La La
Jonathan Tatlow, SVP of Connections Planning, Digitas
Introduction by Kevin Wiant
Location: District Hall, 75 Northern Ave, Boston, MA 02210
Time/Date: Monday, January 13, 2014. Doors open at 6pm. Main event begins at 7pm.
Co-hosted with Women in Wireless.
Women in Wireless is a nonprofit organization that empowers and develops female leaders in mobile and digital media through inspirational panels and webinars, leadership development, mentoring and networking and supports charities aligned with that mission.
Thanks to our sponsors Winter Wyman and Mobiquity for supporting this event.
Questions or comments: firstname.lastname@example.org