Mobile Monday Boston

Mobile in Boston

‘Mobile’

Lean Back and Shop: How the iPad is Disrupting Retail

If you want to understand how the iPad is changing the ways people shop, take a look at fast-growing online retailer Fab.com.  Their CEO Jason Goldberg reported that they expect each new iPad user to bring in twice the revenue of non-iPad users. Moreover, Goldberg said that a sale results 6.5% of the time after a user opens the Fab iPad app, an impressive rate.

Fab is not an outlier, as many other retailers are seeing big growth in sales on the iPad.  Comcore just announced an ‘inflection point’ for mobile commerce with one third of visitors to the top 50 retailer websites coming exclusively from mobile, while tablets index 50% higher than smartphones for browsing apparel and home furnishings categories.  Last holiday season, IBM reported that the iPad made up nearly 10% of online purchases of retail products.  Meanwhile Adobe has reported that shoppers are three times more likely to make a purchase when shopping with a tablet.

After the iPad’s launch three years ago, some of the first retail companies to take advantage of this new shopping platform were flash sale sites like Rue La La and Haute Look.  These companies realized early on the importance of mobile devices, due to the nature of their business:  time-sensitive emailed deals that motivated shoppers to buy immediately using the device in hand.  These companies soon learned that Apple’s iOS made up to 90% of their mobile installed base, so as iPad ownership grew, these mobile-savvy companies quickly responded by building iPad-optimized websites and apps.

Why do Apple iOS owners buy more than Android and other phone owners?  First of all, there are demographic reasons.  Apple devices are more expensive and their owners generally have greater amounts of disposable income.  Another factor is that Apple owners are often interested in product design, which lends itself toward purchases of high-ticket items in apparel and home furnishings.  Furthermore, the more intuitive user interface of Apple devices can make it easier for non-technical people to navigate through the shopping and purchase process.

Let’s examine why the iPad produces so many more sales than the iPhone.  One obvious reason is that the large and densely pixeled screen allows for a deeper examination of products such as enhancing product photos.  Second, location matters, since most iPad purchases happen at home: there is something comfortable about the experience of swiping a screen while leaning back on a sofa or chair.  In fact, the touch screen’s tactile feel may be the closest thing that technology can offer to touching actual products in a store.  While the precise causes for the iPad’s shopping success are still being deciphered, the numbers make it clear that neither the PC nor the phone can compete.

In terms of what retailers are doing today, iPad innovation has just gotten started.  Many of the current iPad apps have a conventional e-commerce web-style design focused on search and category browsing.  For the largest retailers with catalogs of hundreds of thousands of items (think Amazon or eBay) this may make sense, but more specialized retailers are discovering creative ways to engage their customers while shopping [delete “while shopping” since obvious].  Some apps use 3D imagery that allow the user to rotate the product and view from any angle.  Others are integrating video clips of the product being worn or used by models.  There are iPad apps that allow users to photograph themselves and see an overlay of the product on top of their own image.  The camera can also help users with color and pattern matching: a user can photograph an item in their home and view matching items that are for sale.

A side benefit for retailers who offer shopping on iPad is the ability to learn detailed information about how consumers shop.  When users touches the screen to zoom in on a photo, they are leaving a record of precisely what aspect of the product they found most interesting (a handbag versus a shirt, for example).  This data can be used to provide immediate personalization of the shopping experience and can also be rolled up into historical ‘big data’ sets for backend business optimization of everything from pricing to inventory management to product selection.

What’s the takeaway for the retail industry if iPad users are converting into shoppers at three times the rate of other users?  By optimizing their iPad strategy, the largest retailers may soon see a jump in hundreds of millions of dollars in revenue.

August Recap of Boston Mobile Party

momobos4In case you missed the event, Mobile Monday social media volunteer Janelle has a detailed write-up:

“Two Mondays ago, I attended Mobile Monday Boston’s Summer Party Event at the new District Hall in the Innovation District in South Boston… Located on Marina Park Drive, the heart of the Innovation District, District Hall 12,000sq/ft space that caters to the innovation community to network and exchange design ideas. Scheduled to open in the fall, District Hall will also include meeting hall space for larger conferences, ‘pods’- smaller spaces dedicated to classrooms and seminars that can also be used for technology labs and experimental retail & galleries. There will also be an open lounge for entrepreneurs to brainstorm and connect with others, as well as, a full restaurant & café counter.

I got there right at the so I could have ‘first dibs’ on the featured sponsors and hear about what each company did, a great way to ask different questions and take pictures for momobos, but also great way to network to see if any of their services or products would work with the company I work for. There were four great companies that I got to speak with, each with different types of services in the mobile industry.”

Read more on the Boston Wannabe blog.

You can also view the Bostinno video of the event and event organizer Kevin Wiant’s photos on Facebook.

 

August 5th Mobile Party at the New District Hall

Mobile Monday is joining with other local tech groups for an evening of summer networking. Come and get your first look at the sleek new District Hall building in the Innovation District which will officially open in September.

This event is all about getting the various Boston mobile communities together to celebrate successes, share experiences, debate ideas, and meet new people.  We will have a great view of the harbor, appetizers and a cash bar to fuel discussions.

Date: Monday, August 5, 2013

Location: The new District Hall in the Innovation District (previously called the Boston Innovation Center)

Address: 75 Northern Avenue, Boston, MA

If you’re looking for a taxi, Hailo the taxi app is now in Boston and you can download and get $10 off your first Hailo ride with promo code MOMOBOSTON.

Time: 6 to 9 PM

Cost: Free

Register here.

Participating networking organizations include:
App Demo & Drinks
Boston Android
Boston C# Developers’ Group
Boston Mobile App Developers – iOS and Android
Boston New Technology Meetup Group
Drinks on Tap
Google Development Group – GDG Boston
HTML5 Boston
MassMobile
Mass Technology Leadership Council
MITX
MIT Enterprise Forum of Cambridge
The Capital Network
Webinno
Women in Wireless Boston

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Thanks to our sponsors for generously covering the costs of this event.

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Interested in getting involved? Contact us at info@momoboston.com.

Big Data in an Increasingly Mobile World

Update: Watch the video recording of the event.

For such a small device, mobile sure produces a lot of data.  These large data sets can be used for a variety of applications such as advertising, content targeting, and recommendations just to name a few. The difficult part is how to store and manage that data and data signals as part of the decision logic. And remember not all data is good data, so understanding data signals is the key to being successful.

Come see some of Boston’s mobile data experts and get a glimpse into how they capture, manage, and leverage mobile data within their business.

Note:  There will be limited space at this technical Mobile Monday Labs event, registration is required.

Speakers:

Introduction and background:  Bob Hammond, Jumptap

Client Side data capture and transmission, data types and use:  Grant Stratemeyer, Celtra

Server Side data storage, cleansing, ETL, and data uses:  Adam Markey, Dataxu

Analytics, data storage and ETL, and presentation methods:  Henry Cipolla, Localytics

Agenda:

6pm – Doors open for networking

7pm – Begin formal event

8:15 till close – Networking

Transportation:

Jumptap is located in the Innovation District / Seaport.

MBTA: Walk from South Station (Red Line, Commuter Rail, Amtrak) or take the Silver Line.

Parking: There is some on-street parking.

 

Jumptap is generously hosting this event at their offices

 

 

With support from Winter Wyman

Tablet Commerce: Fad or future. The iPad and mobile retail e-commerce (June 10th)

Update:  Here are the presentations from Zmags (download), CustomMade (download), and RetailNet Group (on their website, registration required).  The video is posted here.  Also Zmags published a blog post here.

Over this past holiday season, IBM reports that the conversion rate for shoppers on iPads was 6.3% compared with 3.1% for mobile devices overall, while Comscore indicates that twice as much commerce happens on tablets versus phones.

The retail sector is moving forward quickly to build experiences for consumers who shop in a lean-back, interactive tablet experience.

At this event, we’ll learn how local Boston retailers are trendsetters in this emerging sector of mobile by telling us about their tablet strategies and tablet success stories.

Speakers:

Mike Putnam, VP Mobile, Rue La La

Jens Karstoft, CTO and Co-Founder, ZMags

Mike Salguero, CEO and Co-Founder, CustomMade

Mary Sullivan, Retail Analyst, RetailNet Group

This session will be led by Matt Gross, Founder of Mobile Monday Boston and Mobile First Software.

Register now.

Date:

Monday, June 10th, 2013

Time:

6pm – Doors open for networking

7pm – Begin formal event

8:15 till close – Networking

Transportation:

RueLaLa is located in the Innovation District / Seaport.

MBTA: 10 minute walk from South Station (Red Line, Commuter Rail, Amtrak). From South Station, walk south on Summer Street across the bridge. Take the first right onto Melcher Street. Turn right on A Street and walk several blocks. Turn left on Binford Street. Take first right onto Channel Street. The entrance is on your right.

Parking: There is some on-street parking.

In acknowledgement of Rue La La’s fifth year anniversary, we are hosting the event at their offices.

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This event is jointly hosted with MITX.

Questions? Contact Mobile Monday Boston at info@momoboston.com.

April 8th event on Mobile Healthcare

Mobile Healthcare

Boston has one of the leading healthcare communities in the world.  For the first time, Mobile Monday is bringing both communities together for a mobile healthcare event.

This event will include rapid fire demo’s by companies in the mobile healthcare space, including:

  • RxApps uses SMS and web apps to help patients track symptoms, adherence and lifestyle changes, allowing care providers to make better treatment decisions.  http://www.rxapps.com
  • QMedic‘s wearable sensing platform passively monitors physical activity, sleep, and falls in the home, and sends real-time text and mobile alerts to caregivers to identify abnormal behaviors and signs of decline. http://www.qmedichealth.com
  • FeedHenry provides a cloud based Mobile Application Platform that simplifies development and will be presenting ZiPhyr app, a gene mapping analysis app from Courtagen Life Sciences Inc. for physicians reviewing and analyzing patient gene tests from their tablets.  http://www.feedhenry.com
  • Bon’App is setting the new standard for nutritional information by telling you what’s in your food in a language you understand: Calories, Sugar, Salt, Bad Fat!  http://www.bon-app.com/
  • Neumitra develops wearable, networked technologies to address the effects of stress on health, productivity, and happiness.  http://www.neumitra.com

Register for the event here.

Agenda:

6pm – Doors open for networking

7pm  – Begin formal event

8:15 till close – Networking

Transportation:

Ned Devine’s is located downtown inside of the Fanueil Hall marketplace (toward the harbor-side on the east end of the building).  The event space is on the second floor.

MBTA:  Near Downtown Crossing (Red, Orange), Gov’t Center (Green), and State (Blue, Orange).  Not too far from North Station.

Parking:  There is parking at 75 State Street Garage located on Broad Street. It’s reported to be $12 PARKING after 5:00PM on weekdays with Faneuil Hall Marketplace merchant/store validation.  You can also try one of the coupons at Boston Central Parking at 47 Broad Street: http://boston.centralparking.com/Restaurants/Boston-Ned-Devines-Parking.html

Questions or interested in sponsorship?  Contact Mobile Monday Boston at info@momoboston.com.

Thanks to our sponsor MobiHealthNews for making this event possible.

Mobile Monday Labs: Cross-Platform Development on March 4th

Building apps to go cross-platform is one of the big challenges of mobile.  One option is to use a platform framework such as Phonegap, HTML5, or a commercial toolset that takes some of the pain out of porting. The other option is to build a separate native app for iOS, Android, and other phones, requiring more work but allowing full control in building an optimal app experience.  Either approach can make sense depending on specific circumstances such as the need to support many devices or the importance of an optimal design.

This event will feature three short presentations by:

Alan Greenblatt of Adobe Systems

What exactly is and isn’t PhoneGap? This talk will go over some of the basics of PhoneGap for those that don’t know about it, or aren’t quite sure (or have been misinformed!) and describe when PhoneGap is and is not the right choice for your development needs. It will also review specific case studies of PhoneGap applications, why PhoneGap was chosen, and how the apps were built.

Alan Greenblatt is a senior evangelist at Adobe. Over the years, Alan has worked on everything from 2D & 3D graphics and animation for Sun & Microsoft, Semantic Data Integration for NATO, Airbus and State Street Bank, and Web development for various state & local governments and financial & pharmaceutical companies. These days he focuses on Web Standards and Web & Mobile app development. You can reach Alan on Twitter at @agreenblatt or on his blog, http://blattchat.com.

Richard Denton of MocoSpace

Contrary to Mark Zuckerberg, HTML5 is ready for prime time and developers can experience how fast and fluid mobile web apps can be, see the advantages for developing HTML5 over native, and learn how to start using it.

Rich Denton is the Director of Product for the nation’s largest mobile social network, MocoSpace. Since joining the team, he has pushed the envelope on what is possible with CSS3 and HTML5 on the mobile web to help deliver a more streamlined, user-friendly product. With a focus on efficiency, Rich’s expertise in JavaScript has also been crucial in optimizing the product’s core features — from HTML5 games to user communication — for a large number of mobile devices. He and his team have proven that the future of mobile is HTML5 and it is bright.

Jarrod McLean of Vivox

A review of the pros and cons of cross platform solutions such as PhoneGap and HTML5 as a development alternative for a new application. Followed by a short case study of the initial development of the Bobsled by T-Mobile application and why a cross platform solution was not a good fit for building an iOS and Android app.

Jarrod McLean has over 17 years experience in software development across a broad range of industries. He has has always focused on cutting edge technologies. For the past four years Jarrod has concentrated on iOS and Android Mobile development, building applications and SDK’s for both platforms. Constructing applications for companies such as T-Mobile and Vivox providing voice, text, and social experiences, as well as applications for consumer apparel companies, Jarrod has a broad range of Mobile skills and insights into how Mobile fits into different industries.

This event is co-hosted with the Boston Google Developer Group.

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Agenda:

6pm – Doors open for networking

7pm  – Begin formal event

8:15 till close – Networking

Location:  Ned Devine’s at Fanueil Hall

MBTA transportation:  Near Downtown Crossing (Red, Orange), Gov’t Center (Green), and State (Blue, Orange).

Parking:  There is parking at 75 State Street Garage located on Broad Street. Open 24 Hours. $3 OFF with Faneuil Hall Marketplace merchant/store validation on weekdays. $12 PARKING after 5:00PM on weekdays and all day Saturday, Sunday and select holidays with Faneuil Hall Marketplace merchant/store validation.  Or try one of the coupons at Boston Central Parking at 47 Broad Street: http://boston.centralparking.com/Restaurants/Boston-Ned-Devines-Parking.html

In partnership with Boston Android.

Many thanks to Adobe for being our sponsor for this event.

 

Questions?  Contact Mobile Monday Boston at info@momoboston.com.

Recap of Enterprise Mobility event

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Thanks to everyone who came out for our Boston Mobile Enterprise event at Ned Devine’s. We posted the full video of the panel on YouTube.

Lots of photos are on our Facebook group and Verivo’s Facebook page.

And don’t forget that our sponsor Verivo Software, the enterprise mobility company, is looking for talented product development professionals. So, please spread word and take advantage of the “Refer a Friend. Earn $7500” program.” See details here: http://www.verivo.com/about-us/careers/

Mobile Enterprise event on February 4th

On February 4th, join us for a discussion by Boston’s leading companies serving the mobile enterprise, Mobiquity, Apperian, and Verivo Software.  In the past year, enterprise mobility has moved from the side stage into the main arena and the enterprise mobility and bring your own device (BYOD) market is expected to reach $181.39 Billion by 2017. Many venture investors are shifting resources from the more speculative consumer mobile apps arena to the wider potential of the market within large companies.

Our discussion will focus on topics of critical importance to the mobile enterprise such as device management, security, enterprise apps, APIs  and also the latest industry trends and emerging opportunities.

Speakers:

  Apperian – Chuck Goldman, Founder and Chief Strategy Officer

  Mobiquity – Ty Rollin, Chief Architect

  Verivo Software – Arny Epstein, Chief Technology Officer

Moderated by Andrew Borg, Research Director of Enterprise Mobility & Collaboration, Aberdeen Group

Agenda:

6pm – Doors open for networking

7pm  – Begin formal event

8:15 till close – Networking

We will also have demonstration tables from Boston mobile enterprise startups.

MBTA transportation:  Near Downtown Crossing (Red, Orange), Gov’t Center (Green), and State (Blue, Orange).

Parking:  There is parking at 75 State Street Garage located on Broad Street. Open 24 Hours. $3 OFF with Faneuil Hall Marketplace merchant/store validation on weekdays. $12 PARKING after 5:00PM on weekdays and all day Saturday, Sunday and select holidays with Faneuil Hall Marketplace merchant/store validation.  Or try one of the coupons at Boston Central Parking at 47 Broad Street: http://boston.centralparking.com/Restaurants/Boston-Ned-Devines-Parking.html

 

This event is made possible by Verivo, our exclusive sponsor for this event: