We would like to thank everyone who attended last Mobile Monday Boston especially the presenters and TIE Boston. The presentations and the discussion panel were very interesting.
Please stay check the site for the upcoming Mobile Monday Boston meeting of October.

If anyone has any pictures of the event please post them here. We will post soon the recording of the presentations.

Thanks

In the spirit of the greater Boston mobile community, on September 18th we’re holding a joint event on Mobile Advertising with TIE Boston.

For those who like South Asian cuisine, the TIE organization offers one big benefit over our traditional Mobile Mondays: a full course Indian buffet.

Please note that registration is required along with a fee of $15 that includes the buffet (this fee goes completely toward food costs).

Click here to register: boston.tie.org

Topic: Mobile Advertising

Speakers:

• Linda Barrabee, Program Manager, Yankee Group
• Thomas Burgess, CEO, Third Screen Media
• Brad Hoover, General Catalyst
• Diana Lagattuta, VP Marketing, Enpocket

When: 6:30 pm on Monday, September 18, 2006

Where: At MIT Sloan, in the same building but a different room from the most recent MoMo and TIE events.
ROOM: E51-345
70 Memorial Drive, Cambridge, MA
(entrance at Amherst and Wadsworth Streets near Kendall Square)

Directions (Map): From the Kendall Square Subway Stop, exit the Red Line at the east (river) end of the platform. Walk towards the river and make a right on Wadsworth Street (Bank of America on corner). Walk one block to Amherst Street. Building E51 will be on the corner facing you. Walk through the lobby of E51 and up the stairs and bear to your right. Take the stairs or elevator to the 3rd floor.

Thank you to the group who came out to the past Monday’s show and tell event. We had a lot of fun seeing some “impromptu” hardware and software demos.

We look forward to seeing you at our next Momo in September. Note, we are working on doing a joint event with another group, so we will probably be getting together the third Monday of September (the 18th) rather than the first Monday, as usual. Watch the blog for updates.

For those of you who are interested, Matt Nuffort, who demonstrated his project-a-phone technology at the Momo-Show and Tell, would like to extend a discount out to members of the Boston Momo Group. See your Yahoo group email for details.

These are the dog days. Join us August 7th around 7pm at the Asgard Pub in Cambridge for a relaxed summer gathering. Be prepared to share one of your favorite mobile applications with others. Cash bar.

Our guest speaker format will resume next month.

Asgard Irish Pub & Restaurant

350 Mass Ave. (between MIT and Central Square)
Cambridge, MA

This past monday we had our fourth meeting at MIT. The presenter was Stephanie Rieger from Yiibu. A great presentation with very interesting ideas on mobile content.

Here is the recording of the meeting.

Photo by Oren Levine.

Stay tuned for upcoming August meeting.

The Mobile Monday Boston will hold next meeting on July 10th at MIT. The meeting is free and open to anyone interested in mobile technologies.
Speakers:

• Stephanie Rieger from Yiibu, Creating Casual Handset Aps for the Long Tail
• Following the discussion, we will retire to the Characters Bar in the Marriott Hotel for networking. Cash bar.
  

RSVP:
Live Streaming click here at 7PM (Enter as a guest)

When: Monday July 10th at 7PM

Where: MIT Sloan School, Building E51, Room 315
70 Memorial Drive, Cambridge, MA
(entrance at Amherst and Wadsworth Streets near Kendall Square)

Directions (Map): From the Kendall Square Subway Stop, exit the Red Line at the east (river) end of the platform. Walk towards the river and make a right on Wadsworth Street (Bank of America on corner). Walk one block to Amherst Street. Building E51 will be on the corner facing you. Walk through the lobby of E51 and up the stairs and bear to your right. Take the stairs or elevator to the 3rd floor. At the top of the stairs, room 315 will be facing you.

Speakers bios:

Stephanie Rieger: With a background in sociology, design and education, Stephanie has over 10 years experience in marketing, usability and interactive design—with a particular focus on casual gaming and edutainment for kids and tweens. Stephanie has been following trends in mobile learning, marketing, and content for several years and now brings her ideas to Yiibu—a mobile company focused on lifestyle and learning content. Stephanie is based in Vancouver, Canada but spends several months out of each year observing cultural and technology trends in South East Asia.
About Yiibu: During idle moments on the subway, in-between meetings, or running to soccer practice—mobile devices are increasingly becoming an integral part of our lives. They’re also one of the most ubiquitous forms of personal expression and often say as much about you as your profession, the car you drive, or what you choose to do in times of leisure. Yiibu creates small lifestyle and learning applications for those ‘in-between-moments’ you spend with your mobile devices. No shoot-em-up games, stock trackers or productivity applications—just good old fashioned long-tail content for young and old.

This past Monday we had our third Mobile Monday Boston. There were more then 100 people to fill the room at MIT. We begin with a great presentation from Roger Wood of (Shu Entertainment Productions) and then a discussion panel moderated by Adam Zawel (INmobile) with Marc Theermann (Everypoint) and Daniel West (Nellymoser) and Roger Wood.

A lot of topics covered during the discussion, mobile content, pricing, video distribution models.

Recording available here.

Looking forward for next Mobile Monday Boston which should be July 10th. Stay tuned for more info.

For those of you interested in learning more about mobile entertainment and our presenters, here are some links.

Nelly Moser platform:

http://www.nellymoser.com/asaointeractive.html

Nelly Moser demos:

http://www.nellymoser.com/democcentral.html

http://www.nellymoser.com/demoign.html

http://www.nellymoser.com/demoblinko.html

http://www.nellymoser.com/demobillboard.html

http://www.nellymoser.com/demortjb.html

http://www.nellymoser.com/demofever.html

http://www.nellymoser.com/demopartymob.html

INmobile
INmobile.org : The exclusive on-line community for executives in wireless
Idealwave.com : Wireless Recruiting Firm that Founded INmobile

Looking forward to seeing everyone at Mobile Monday this June 5th at 7pm at MIT Sloan. We welcome Adam Zawel as our moderator for the Mobile Entertainment panel.

Adam Zawel, Chief Collaboration Officer, INmobile.org
INmobile is an exclusive on-line community for executives in wireless. Adam’s role is to moderate the community, and act as the catalyst for relevant discussions. Prior to joining inmobile.org, Adam was Director of Wireless US Research with The Yankee Group. He is also a former Peace Corps volunteer.

Mobile Monday Boston is happy to announce our third meeting on June 5, 2006 at 7PM. The meeting is free and open to anyone interested in mobile technologies.

The Future of Mobile Entertainment

• Roger Wood, Founder, Shu Entertainment Productions
• Marc Theermann, CMO, Everypoint
• Daniel West, VP Marketing, Nellymoser

When:
Monday June 5, 2006, 7:00-8:30pm

Live Streaming click here at 7PM (Enter as a guest)
RSVP:
Please RSVP here if you are coming.

Where:
MIT Sloan School, Building E51, Room 315
70 Memorial Drive, Cambridge, MA
(entrance at Amherst and Wadsworth Streets near Kendall Square)

Directions (Map):
From the Kendall Square Subway Stop, exit the Red Line at the east (river) end of the platform. Walk towards the river and make a right on Wadsworth Street (Bank of America on corner). Walk one block to Amherst Street. Building E51 will be on the corner facing you. Walk through the lobby of E51 and up the stairs and bear to your right. Take the stairs or elevator to the 3rd floor. At the top of the stairs, room 315 will be facing you.

Refreshments provided courtesy of Everypoint.

To receive updates about Mobile Monday events, please sign up for the Boston Mobile Monday mailing list.

Mobile Entertainment Speaker Biographies:

Roger Wood, Founder, Shu Entertainment Group
Roger is Founder, Executive Producer & Chief Marketing Officer for Shu Entertainment Group, an independent entertainment production company focused on the creation and marketing of original material for mobile phones which bridge offline and online entertainment. Previously, Roger served as Corporate Vice President of Global Marketing at Reebok International and as Director and General Manager of the international business division for the consortium of start-up companies now known as T-Mobile USA (then called Omnipoint, Voicestream, Aerial and Powertel.) He began his wireless career in 1993 with Motorola’s iDEN Division, where he launched the best-selling phone brand iDEN for Nextel. Roger is a 4th generation graduate from his family alma maters, Morehouse & Spelman Colleges in Atlanta, Georgia with a concentration in marketing and statistics. He attended Columbia University’s Computer Technology Applications Program in New York City. He graduated from the Harvard Business School with an MBA concentration in strategy and international business.

Marc Theermann, CMO, Everypoint Inc.
Marc Theermann, a veteran in the wireless space, founded YellowPepper, which helped launch the wireless marketing movement in the U.S. After leading YellowPepper to become one of the world’s premier mobile marketing companies, Theermann sold the company in January 2004. Marc is now part of the executive team that started Everypoint, the world’s foremost wireless content studio for real-time, mobile applications. At Everypoint Marc is responsible for the firm’s sales and marketing activities. Marc holds an M.B.A. degree from Northeastern University and a Masters in International Management from Thunderbird. He speaks three languages, and makes mean German Sauerbraten.

Daniel West, Vice President of Marketing, Nellymoser
Daniel West has been actively involved in mobile technology and rich media applications for ten years, working with leading media companies throughout North America and Europe. Prior to working at Nellymoser, he founded BigBoard Networks, a broadband wireless media and content management solutions company. Prior to BigBoard, West served as vice president of strategic marketing for ITEC Entertainment where he headed marketing and new ventures, including the launch of The ITEC Network, a pioneer mobile broadcast network acquired by Canadian media company Torstar.

The Mobile Monday Global Summit is on in Helsinki, Finland. You can view a set of videos here.
“The 2nd annual MobileMonday Global Summit brings together leaders from mobile business on May 8th and 9th, 2006. Around fifteen hundred participants from around the globe are expected to attend the conference held at the Wanha Satama Fair Center in Helsinki, Finland.”

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